October 11, 2024, Las Rozas de Madrid. More and more people prioritize following healthy eating habits as a lever to enhance their present and future well-being. This is what they point out recent consumer trend studies which show that 7 out of 10 people are concerned about maintaining a healthy lifestyle, with nutrition being a fundamental aspect for 2 out of 3 people and which they address at home and outside of it.
Given this trend, fresh and seasonal products are the protagonists in shopping baskets, since, as 9 out of 10 consumers recognize, choosing local and seasonal products allows them to follow a varied and healthy diet. This data, collected in the I Radar SaluDiable, the survey prepared by Dia to analyze the eating and consumption habits of Spanish households, confirms the relevance that the origin of food and that it is seasonal has for households. Furthermore, according to the study, 3 out of 4 customers recognize that thanks to the proximity of Dia and a complete, varied assortment that focuses on fresh products, they can access a healthy diet that would otherwise be more complex for them to acquire.
“Fresh local and seasonal products are cheaper and, being at their best point of ripeness, tastier. Planning the menus, preparing the shopping list, and prioritizing fresh, high nutritional density foods helps us maintain a varied and balanced diet and, in addition, get the most out of the home budget,” affirms Jaume Giménez, CEO of Nutritional Coaching and nutritional advisor at Dia.
In addition to these recommendations, the expert remembers that when it comes to following good eating habits, “the key is knowing how to choose.” “Another ally for our diet and our pocket are prepared, canned or frozen products. Processed foods that maintain a high nutritional value and that, both due to ease of preparation and price, make it easier for us to eat well within a budget.” The expert gives canned or frozen legumes, vegetables and greens as an example and highlights the value of canned fish. Furthermore, it is recommended to keep in mind the Decalogue of Eat better every day to follow a healthy diet and optimize the home budget to the maximum.
A healthy and affordable diet within everyone’s reach
Actions such as the Decalogue or the educational content that Dia shares so much on your website like on their social channels (instagram either YouTube) pursue one objective: to promote knowledge and facilitate the adoption of healthy habits. That is the ambition of your program Eat better every day, platform that, within the framework of World Food Day Promoted every October 16 by the Food and Agriculture Organization of the United Nations (FAO), it reaffirms the company’s commitment to ensuring that everyone can eat better every day.
“The evolution of the consumer clearly points towards well-being. Food is a key axis to achieve this. At Dia, we want to make it easy to adopt healthy habits, which is why we make available to customers a varied, complete assortment with great emphasis on fresh, local and seasonal products,” underlines Pilar Hermida, Director of Communication and Sustainability of Grupo Dia. “We achieve this thanks to the more than 1,100 national suppliers with whom we work closely so that our assortment offers the highest quality at affordable prices.”
Fresh and seasonal food 15 minutes from home
To comply with the commitment to accessibility, Dia offers a complete, varied and prominent assortment of fresh and seasonal products. In addition, around half of the assortment are Dia brand products, synonymous with the highest quality and affordable prices.
According to the data extracted from the I Healthy Radar, 7 out of 10 consumers say that Dia’s proximity allows them to adopt a healthier lifestyle. For customers, having a Dia store nearby makes it easier for them. access to a varied assortment of fresh products due to its location (74%), but also for the offers and promotions available in that fresh food category (62%).
This is possible thanks to Dia’s commitment to facilitating geographic and economic access to quality food. To achieve this, the company has a solid network of more than 2,300 neighborhood stores and an online channel that serves 85% of the Spanish population, through which it offers a wide assortment of more than 7,500 references that combines Dia brand products of the highest quality and affordable prices, with references from the main national manufacturers thanks to a network of 1,100 local suppliers from which the company makes 96% of its annual purchases. This assortment includes more than 1,000 references of fresh national products and a wide variety of fruits, vegetables, meats and fish, dairy products and nuts in different formats and presentations.
Finally, always with the goal that anyone feels that eating better every day is easy, the company has identified within its Dia brand assortment the Healthy: foods with high nutritional density, easy to incorporate into the diet and with an affordable price per serving. Undisputed allies when it comes to following a balanced diet and managing the home budget.